Jessica is a CERTIFIED FINANCIAL PLANNER® professional and Certified Public Accountant (CPA), bringing a powerful combination of financial planning and tax expertise to Vitality Wealth. With a bachelor's degree from Utah State and a master's degree from Boise State, she blends technical knowledge with a deep commitment to client well-being.
Prior to co-founding Vitality Wealth, Jessica served as a financial advisor at one of Idaho's leading fee-only fiduciary firms, where she honed her ability to guide clients through complex financial decisions. With a background in public accounting and hands-on experience preparing tax returns and consulting on small business bookkeeping, Jessica brings a deep understanding of tax strategy and financial statements to her work. Her diverse experience allows her to spot opportunities across both personal and business finances, especially for those juggling multiple income streams or ownership interests. She believes that finance is personal—and prioritizes the heart behind the numbers. Her approach ensures that clients feel heard, understood, and confident in their financial future.
James Smith is a CERTIFIED FINANCIAL PLANNER® professional. He graduated summa cum laude from Utah State University with degrees in Finance and Information Systems. With a strong foundation in advanced financial planning strategies, he helps clients make confident, informed decisions that align their wealth with their values.
Before joining Vitality Wealth, James worked as a financial advisor at boutique firms in Western New York and South Florida, before joining one of the largest independent fee-only firms in Idaho. These experiences deepened his understanding of high-net-worth clients' needs and reinforced his belief that meaningful financial advice begins with understanding what truly matters to each client. James is passionate about making complex financial decisions feel simple and actionable—whether balancing practice ownership with personal financial goals, managing the intricacies of irregular income, or planning for long-term security amidst a demanding career. He works closely with professionals who value clarity and long-term stability, helping them navigate both their personal and professional financial lives.
Bachelor's degree plus additional coursework (150 credit hours)
Passing the challenging four-part CPA exam
1-2 years of supervised experience
40+ hours of annual continuing education
Adherence to strict ethical standards
Commitment to professional excellence and integrity
Bachelor's degree plus financial planning education program
Passing the comprehensive CFP® exam
2-3 years of professional financial planning experience
30 hours of continuing education every two years
Adherence to fiduciary standard and code of ethics
Commitment to putting clients' interests first
